Macro Ventures is not your average media company, specializing in multi-cultural content that appeals to the masses. A company as distinct as Macro deserves a motion logo that is equally distinguished.
The animation opens with the subtle notes of jazz-inspired music, as a slice of light breaks through the thin opening of a solid, metal surface. As the rhythm picks up, so does the intensity of the light, now shining from multiple directions and moving the viewer through the strong yet intricate inner-workings of the structure. The camera pulls out of this maze-like interior to reveal the brushed metal façade of the Macro Ventures logo.
As a company, Macro thinks outside of the box, but only once we understand the details within, can we truly see and appreciate the big picture, on a Macro level.