The Orchard is a growing entertainment company that collaborates with smaller, independent projects to promote their content and empower artists on a worldwide scale. It was our job to translate that messaging, using The Orchard’s original, minimalistic logo as inspiration.
Orange beams of light enter a black screen, to the sound of gentle, rain-like tones. The thin lines of light extend in both directions, transforming into metallic rings. The camera pulls back as the rings fall into concentric circles, which then begin to spin in place. As the spinning slows to a stop, we are left with The Orchard’s original logo.
Similar to an independent project, a minimal logo can seem modest and understated, but it’s the intricacies within that reveal what’s truly special about the simplicity.