TECH TUESDAY: TIDAL
Yes, yes, we know we did a Tech Tuesday blog earlier this month, but trust us – this is worth it.
As of yesterday, Jay-Z’s new music streaming service, Tidal, has relaunched.
According to what we’ve heard, Tidal is setting itself apart from rivals like Spotify and Deezer in a few ways. Firstly, one of Tidal’s biggest points of pride is its ability to stream the highest quality lossless sound for tracks by big-name artists (Alicia Keys, Arcade Fire, Beyoncé, Calvin Harris, Chris Martin, Daft Punk, deadmau5, Jack White, Jason Aldean, Kanye West, Madonna, Nicki Minaj, Rihanna, Usher, and Jay-Z, of course, just to name a few).
Secondly, Tidal advertises itself as the first ever artist-driven global music platform. That means that artists will see way more backend on the music they contribute to Tidal. While the numbers aren’t in yet, it certainly wouldn’t surprise us if it was significantly more than what Spotify offers, considering the sheer volume of artists who have already blasted out Tidal’s signature blue square across social media.
The idea of artists having more control over their sound is undoubtedly attractive, but what will this mean for consumers? Will Tidal stay true to its promises of delivering lossless sound for its entire library of music? Will fans be willing to sign up for a $20 monthly subscription in exchange for superior sound? And will its suite of features prove to be as dear to our hearts as Spotify? We’re optimistic, but it’s still early. Only time will tell.
Have you tried Tidal? What did you think of it? Let us know @gravillisinc.