West Side Story

In the 2021 adaptation of the revered 1957 stage musical West Side Story, our partnership with 20th Century Studios allowed us to present this iconic tale to a fresh audience. Our campaign featured striking illustrations portraying the stellar cast members, such as Ansel Elgort and Rachel Zegler in her inaugural film role, alongside Ariana DeBose, David Alvarez, Mike Faist, and Rita Moreno.

These artworks immerse the audience into the riveting conflict set against the backdrop of the Upper West Side, incorporating imagery of the American and Puerto Rican flags. This artistic representation was showcased across various platforms, including key art, billboards, wild postings, and social media channels.