substance and soul/ajc
a new chapter in a 150 year legacy
the southern elements that make ajc more than just a newspaper
the ajc is home to the south’s essential stories - covering the news you need to know and the stories that surprise and delight, with a perspective you won’t find anywhere else.
where southern roots meet global reach
we reframed the atlanta journal-constitution as more than a traditional newspaper by introducing the concept of the “substance and soul of the south.” the creative strategy paired culturally meaningful elements—representing both southern identity and the black community—to form intentional art that reflected ajc’s broader digital and cultural presence.
