only murders in the building: season 5/hulu
the building always wins
continuing on the success of the series, our goal was to reinforce only murders in the building as a must-watch comedic murder mystery by building anticipation, conversation, and cultural relevance around the new season. in season 5, the trio is pulled into their most dangerous case yet when an underground casino and organized crime ring infiltrate the arconia, turning their signature mix of sleuthing and comedy toward the mob closing in around them.
we aimed to drive tune-in and platform performance by spotlighting standout episodes, the trio’s dynamic with guest stars, and the show’s signature blend of mystery and comedy, while reducing barriers for new viewers through a strong catch-up push. ultimately, the campaign seeks to sustain momentum in the cultural zeitgeist and grow both existing and new audiences.