companion/warner bros

our mission for this social campaign is to spark curiosity and conversation around "companion" by playfully subverting expectations—positioning it as a sweet, modern romance before revealing its dark, twisted edge. through bold, edgy “not a companion” visuals, the campaign aims to grab attention with provocative, culturally relevant imagery that feels funny, shocking, and very 2024, without directly selling the movie. ultimately, it’s about creating intrigue and buzz by blurring the line between romance, satire, and nightmare.