West Side Story

For the 2021 adaptation of the acclaimed 1957 stage musical, West Side Story, we partnered with 20th Century Studios to bring this iconic story to brand new audiences. The campaign includes beautiful illustrations of the all-star cast including: Ansel Elgort and Rachel Zeglar in her film debut, along with Ariana DeBose, David Alvarez, Mike Faist, and Rita Moreno.

The artwork sweeps the viewer into the rival story against the backdrop of the Upper West Side juxtaposed with the American and Puerto Rican flags. This artwork was featured in key art, billboard, wild postings, and social media.