Boldly Be: Star Trek x Kid Cudi

On Star Trek Day, a collaboration between Star Trek x Kid Cudi called, “Boldly Be” was announced. Debuting during New York Comic-Con 2023, it featured the unveiling of an original Kid Cudi, Star Trek-themed song titled “Heaven’s Galaxy,” a gaming experience with Fortnite called “Star Trek x Kid Cudi: Mirror Mayhem,” and an out-of-this-world streetwear collection.

Our creative team’s aim was to capture the essence of exploration, discovery, inclusivity, and optimism central to this one-of-a-kind campaign.