the mummy/blumhouse

through social creative, we focused on positioning the mummy as a must-see theatrical experience for hardcore horror fans by emphasizing the film’s intensity, discomfort, and modern horror sensibility. the creative spotlighted lee cronin as a bold genre filmmaker with a singular point of view, helping build audience trust and excitement around his vision. we also developed scalable social concepts and recurring content formats designed to spark conversation, speculation, and community engagement across social channels. we leaned into horror subgenres like gore, body horror, and supernatural terror to reinforce the film’s identity and differentiate it from previous versions of the mummy.